嬌房之喜・花椒品牌

嬌房之喜・花椒品牌

■ 品牌名稱

嬌房之喜

■ 執行內容

平面視覺|包裝設計

■ 品牌核心意義

品牌以花椒聞名,象徵尊貴與榮耀。

《漢書・車千秋傳》顏師古註:「椒房殿名,皇后所居也,以椒和泥塗壁,取其溫而芳也。」椒房之寵意欲皇子們能像花椒樹一樣旺盛。

■ 品牌方向定位

打造新東方美學文化設計

透過歷史與現代交織出不一樣的典雅風華

■ 品牌設計概念

嬌房之喜是幸福的表徵,美滿的寓意。

Logo源自品牌概念房屋中的窗花,將濃厚的中式窗花圖騰結合漢字,形成品牌標誌設計。在色彩概念中,打造「新東方的文華色彩」,擺脫印象中的大紅色,主色系則採用代表尊貴的「紫」氣東來象徵中國皇室。以鮮明的桃紅作為新東方色彩的一員,展現歷史與現代的設計交織,打造新穎的獨有風格。

■ 使用元素

古典・尊貴・茶・皇室・窗花

■ Description

The brand is famous for Sichuan pepper, which symbolizes honor and glory. Yan Shi noted in “Book of Han – Tian Qiuqian Biography” – “Jiao Fang palace, where the queen lives, is coated with pepper and mud. Making it warm and fragrant.” The pamper of Jiao Fang means that the princes can be as vigorous as the Sichuan pepper trees.

Therefore, Jiao Fang is the symbol of happiness. The concept of the logo is from the window grilles of the house. The logo design combines the Chinese window grilles totems with Chinese characters. In the plan of color, the concept of “New Oriental Color” was created to get rid of the red in the stereotype. The main color system uses the noble “purple” to symbolize the Chinese royal family. The bright pink is used as a part of the New Oriental Color to show the interweaving of history and modern design. That creates a novel and unique style.